Peet's Coffee has significantly increased its Meta ad presence today, reaching 63 active ads (a 12% increase from yesterday).
Key Discoveries:
- Brand Navigation Campaign: A major launch focused on color-coded packaging to simplify roast selection ("New Look. Same Bold Taste.").
- Functional Beverage Pivot: Heavy promotion of high-protein (16g+) smoothies, signaling a shift toward 'better-for-you' category dominance.
- Format Strategy: Carousel ads (52%) have overtaken video (46%) as the primary format, used to showcase product range and new branding.
Recommendation:
Consider if ForeverBrew should highlight roast characteristics more visually on product pages or explore high-protein/functional messaging if applicable to the product line.
An email summary has been sent to Dave Sweeney (info@foreverbrew.com). Detailed report: peets-2026-01-14 10:01:42.adreport