News

Peet's Coffee Ad Volume Surge & Brand Refresh (Jan 14)
Peet's Coffee has significantly increased its Meta ad presence today, reaching 63 active ads (a 12% increase from yesterday).Key Discoveries: Brand Navigation Campaign: A major launch focused on color-coded packaging to simplify roast selection ("New Look. Same Bold Taste."). Functional Beverage Pivot: Heavy promotion of high-protein (16g+) smoothies, signaling a shift toward 'better-for-you' category dominance. Format Strategy: Carousel ads (52%) have overtaken video (46%) as the primary format, used to showcase product range and new branding. Recommendation:Consider if ForeverBrew should highlight roast characteristics more visually on product pages or explore... Read more...
Dark Roast Coffee Brewing
The Secret to Brewing Dark Roast Coffee (That Isn't Bitter)
Ever had a cup of dark roast that tasted like burnt toast or left you with a harsh, lingering bitterness? You’re not alone. As the founder of Forever Brew, I... Read more...
Fresh roasted coffee beans
The 14-Day Rule: Why Grocery Store Coffee is Lying to You
Have you ever wondered why that cup of coffee from your favorite café tastes so much better than the one you brew at home with store-bought beans? The answer may... Read more...
Why Single Origin Ethiopian Coffee Is Considered Some of the Best in the World
Why Single Origin Ethiopian Coffee Is Considered Some of the Best in the World
Coffee lovers across the globe often speak highly of Ethiopia. Single origin Ethiopian coffee is admired for its floral tones, fruity hints, and elegant finish. This origin has gained respect... Read more...
Single Origin Coffee
Why Single Origin Blend Coffee Is Trending: Taste Consistency and Craft Roasting
Coffee lovers everywhere are noticing a rise in single origin blend coffee. It combines the character of one region with balance and smoothness. This trend feels fresh for people exploring... Read more...
Dark Roast Coffee Blends
Why Dark Roast Coffee Blends Remain the Go-To Choice for Strong Coffee Fans
Some people love a bold cup that wakes them up in one sip. The best coffee blends for strength often fall into the dark roast category. These deeper roasts feel... Read more...
kinds of coffee blends
Medium Roast Coffee Blends: Why They’re the Perfect Everyday Choice
Roasted coffee blends are loved by many because they feel friendly and balanced. They sit between light and dark roasts, which makes them easy to enjoy daily. When you start... Read more...
Colombian Coffee
Coffee from Colombia: What Makes It Some of the Best in the World?
Coffee lovers across the world often praise Colombian beans for quality and flavor. Coffee from Colombia has earned its place among the most respected coffees anywhere. People enjoy its smooth... Read more...
Coffee Blends Explained: What They Are, Popular Types, and How to Choose the Best One
Coffee Blends Explained: What They Are, Popular Types, and How to Choose the Best One
Coffee lovers often hear the term good coffee blends but many do not fully understand what it means. Blends are common, yet most people do not know why they exist... Read more...
Bali Blue Moon Coffee
Bali Blue Moon Coffee Review: Taste Profile, Roast Levels, and Best Brewing Methods
Coffee lovers often search for something smooth yet rich. Bali blue moon coffee offers a silky taste that feels unique and refreshing. This island-grown bean has gained attention for its... Read more...
A Complete Guide to Costa Rican Coffee: Taste, Types, and Growing Conditions
A Complete Guide to Costa Rican Coffee: Taste, Types, and Growing Conditions
Coffee lovers often speak with excitement about beans from Costa Rica. Costa Rica coffee has a reputation for bright flavor and smooth body, which makes it appealing to a wide... Read more...
Coffee Blends
The Ultimate Guide to Coffee Blends: Types, Flavor Profiles & How to Choose
Have you ever opened a page of coffee blends online and wondered why one option talks about citrus and floral notes while another focuses on cocoa, caramel, or smoky depth?... Read more...